224 billion packaged beverages were sold in the U.S. in 2006, up from 190 billion in 2000. This equates to 750 bottles and cans sold per capita: more than three times as much as the average person consumed in 1972 (254 units).
Market share by container type
Of these 224 billion beverage containers sold, the vast majority (96%, or 215.3 billion units) were traditional bottles and cans. This figure is up 10 billion from bottle and can sales just one year previously (205.7 billion sold in 2005). An estimated 45% (102 billion ) were packaged in aluminum cans; 17% (38 billion) were sold in one-way, non-refillable glass bottles; 32% (72 billion) were sold in PET plastic bottles; and 1% (3 billion) were sold in HDPE (high density polyethylene) plastic bottles. Only 4% (9 billion) were sold in non-traditional packages, divided roughly equally among aseptic multi-material drink boxes, gable-top cartons, and foil pouches. Bi-metal (steel) cans and refillable glass bottles together comprise less than one half of 1% of the total beverage market.
Sales growth of PET plastic bottles since 2000 dwarfs the changes in the other package types. Aluminum cans remain the largest single package type, holding strong due to beer sales, and to a slowing of the substitution of PET for aluminum cans in the soft drink market.
Carbonated soft drinks in aluminum cans has held steady as the single largest component of the total beverage market in 2006 at 28%—63 billion units sold.
For the first time, sales of PET plastic water bottles and aluminum beer cans are nearly tied with 15% market share each: 35 billion water bottles and 34 billion beer cans.
Beer in one-way glass bottles comprised 13% of the market (29 billion) and carbonated soft drinks in PET bottles comprised 11% of the total market (24 billion sold) in 2006.
Wine & spirits in glass comprised 2%, fruit drinks in plastic: 2%, sports drinks in PET: 2%, energy drinks in aluminum: 1%, fruit drinks in glass:1%, and all other drinks made up 9% of the beverage market.
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Find a wealth of data on metrics such as recycling rates, waste and sales for all beverage container types on CRI’s Data Archive page. Charts and graphs present key information in a user-friendly way.